Hunter Foundation and licensed trade back new clean water beer initiative
Brewgooder, the new craft beer brand launched by two Scots-based social entrepreneurs, has successfully crowd funded its first production run less than three weeks after launching.
Billed as the world’s first craft beer to donate 100% of its profits to clean water projects, Brewgooder’s #DrinkBeerGiveWater crowd fund campaign has broken its £50,000 target after receiving a five-figure investment from The Hunter Foundation and a host of pre-orders from independent bars and restaurants.
Alan Mahon, who set up Brewgooder alongside Social Bite co-founder Josh Littlejohn, said:
“We’ve been blown away by the support we’ve had since announcing the project. From our partners at BrewDog who not only make it affordable for us to manufacture but have elevated our brand immediately by stocking it among their own range, to the generosity of Sir Tom Hunter who has provided valuable counsel on setting up Brewgooder and believing in the business from the start. Now, The Hunter Foundation has given us a real financial leg-up.
“The crowd fund exercise has enabled us to engage directly with the craft beer drinking public who have supported us with investments from £5 to £300 and as a result we’re now ready to push the button on the production of the first 200,000 cans.”
Sir Tom Hunter noted;
“Social entrepreneurs are day by day changing how business works, frequently outperforming conventional business…However the trick is to have a brilliant idea and convert it with the drive and determination of any for profit entity. Alan and Josh not only have a great idea here, they have that drive and determination and I hope, glass by glass, keg by keg they build a great social enterprise.”
Brewgooder will donate 100% of its profits to the Brewgooder Foundation, whose trustees are made up of Mahon, Littlejohn and BrewDog founders James Watt and Martin Dickie, supported by philanthropic partner, The Hunter Foundation.
The Brewgooder Foundation plans to deliver its first project in Malawi with the installation of solar powered water pumps at the Nora Docherty School in a remote village in Dedza, where the brand’s powerful crowd funding film was shot earlier this year. (view film here). The project will improve water access for a community of 2000 people and help improve the quality of education provided at the school which also benefits from the Mary’s Meals school feeding programme.
The latest addition to Scotland’s thriving craft beer sector is the first to donate all profits to good causes, and has been produced in partnership with beer punk pioneers BrewDog using a unique blend of Saaz and Sorachi Ace hops.